The NYC Diaries

Earlier this year I made the decision to take a trip to NYC for the Christmas holidays. After all, it has been a childhood dream of mine since I was, like five. But, knowing I’d probably forget many of the experiences therein, I set the goal of writing everything down. This is still a work in progress (I’m still here after all), but below is an extract from ‘The NYC Diaries’.

This entry follows the first half of the story of my first attempt at meeting people at a bar.
All names included are made up to retain privacy.

Setting: Irish Pub in Times Square
Day: Tuesday
Time: 7:00pm

…Now, since Pat didn’t answer his phone the entire day, I decided I would just leave it up to fate and go to Manhattan by myself, hopefully get into a bar (being underage and all) and then make some friends.

I had a list of thirteen bars that were supposedly good, but luck would have it that the first random bar I chose to relieve myself in, proved to be the one where I would spend the remainder of the night.

Dope.

Anyway, it’s an Irish pub – O’Neilys. It’s funny how things work out. I walk into the bar behind some guy in a suit and neither of us get stopped for I.D checks. I did almost hesitate and go for my I.D , but I kept my cool and kept walking straight.

The next part was tricky. I go to the bathroom. Well, okay no that was easy (and with 20 years of experience, I’d hope so). The next part consisted of me ordering a drink. Good posture, head high, find a crack in the wall of people at the bar. Excellent.

*Nods*

Hey, could I get a Corona please?  (according to some bitch of a train worker, apparently it’s ‘miss’ not ‘hey’).

She eyes me down momentarily and says, “Sure, that’ll be $6”. Hell yeah America!

I give her a $10 note and she hands me the beer. A second later she gives me back $4 in change expecting me to take it. I knew I had to leave a generous tip so she would continue serving me without questions. Anyway, I gave her the four bucks.

Legit.

I place the ice cold bottle into my mouth, slowly swirling the alcohol from side to side, creating meadows of delicious, pregnancy inducing elixir. Okay, it’s just a beer. It wasn’t that intense.

I drink my beer, while trying to pretend I really care what commercials are being shown on the TV or which team is playing. Nonetheless, I clap when the Knicks score. Go Knicks!

This won’t work though, I know I have to talk to somebody otherwise I’ll just be that guy standing at the bar all night, and the beer isn’t good enough to make it that exciting.

Lame.

I turn to a group of three to my right and ask them whether they know any other ‘cool’ bars/clubs nearby. They seem a little bit apprehensive at first but I try to prolong the discussion by interweaving stupid questions about distances, miles/km, I’m from Australia, where are you from? into the conversation.

Working through the tier 1 – tier 3 system.

Tier 1
First their names
Then my name
Then how they know each other
They say, work.
Then noticing they don’t look American, where are they from?
South America. And you?
I give them my answer, while saying some things in Spanish.

Tier 2
Now they ask me how I know Spanish. I respond that I’ve been there etc.
Find out one of the girls lived in London – Camden. I comment on the hipster town etc.
I offer to buy the guy a drink (he’ll reciprocate later).
One of the girl’s is called Margaret. Refer to Marcy (coke smurf) from Californication
They laugh and make it a running joke
They introduce me to their friends
Ask what are they famous for. They give me their responses, I give them mine.
Go out for a cigarette with the guy
How are they broken
Dance / hat shenanigans

Tier 3
Marcy tells us about the car crash she was in
My head story
Mike tells us about his NBA injury
Ashley tells me she is adopted.

Outta’ the palm of my hands. I’m getting free drinks now, I’m part of the gang.

Boss.

We hang out at the pub for the next few hours, and then come 11 they want to go to some club. This is where things get interesting…

 

How I Turned a $50 Idea Into a $5000/Month Business (Short)

Want more details with references to hollywood? Read the long version.

Lock and loaded, here we go!

Facts:

PinPioneer has made a combined profit of $8000 during August 14th-September 27th.
It cost $50 to get the release version out and selling, and another $20 to get it polished.

The idea formed after seeing competitors not adding any value to a long term Pinterest marketing strategy via their apps. Instead, PinPioneer was made to create a win-win situation for both marketers and Pinterest. High quality content uploaded to Pinterest, unlimited content for marketers to use to build user engagement.

I used one developer (16 y/o whiz kid from Italy) at a rate of $12 per hour who I hired after discovering he copied one of my previous apps and did a better job than me.

The application was privately launched first to my existing customer base at an ‘introductory price’, in order to get feedback back before the public launch.

A 100% commission was given to affiliates for one week in order to build hype and incentivize sales. Commission was then lowered and product was released through..

PinPioneer was pushed through three Internet marketing communities (Blackhatworld, WarriorForum, Blackhatteam, and soon to be WickedFire).

Two partnerships were formed with other merchants to cross promote, and add value through the recommendations of products to each other’s users.

8 free copies were given in exchange for testimonials of the product.

Free ‘sneak peak’ content was posted to existing users, and on marketing community forums to build interest.

PinPioneer sells at the link above, which is running off the WordPress with a custom theme. The support desk also uses WordPress and the ‘SupportPress’ theme.

A sales video and a series of tutorial videos were created thereafter to drive traffic back to PinPioneer and increase conversions on the sales page. YouTube has so far delivered 15%-20% of total sales.

Has made a combined profit of $8000 during August 14th-September 27th.

Software gets updated 1-2 times per week, by monitoring user ‘chatter’ on discussion boards and through a Google alerts system.

Expenses per month are about $500.

In order to maximize profit, different ‘discount’ prices are offered in different places online (judging by the demand and market share I control in that space).

Customer support is kept to a high standard (no longer than two hour response times). I also offer live chat, and remote control sessions via Teamviewer.

 

 

How I Turned a $50 Idea Into a $5000/Month Business

Don’t have much time? Read the short version.

With the success of my latest Pinterest Marketing SoftwareI realized there are so many untapped ways to make money online. Sure, some take a certain amount of tech savvy-ness but for the most part knowing a few basic marketing principles and having an idea is all you need to get started.

In this post I will try to cut through the mesh of running an online business, and uncover the exact steps I took from having an idea to making it into a source of income within two weeks. You’d be surprised at how little I actually had to do, and if at least 10% of you decide to take action on something similar, I’ll be happy. It might run a little long, so.. put on your comfortable pants, disconnect your television, and get ready for the literary ride of your life.

Intro: The Idea

There are many reasons why one doesn’t pursue an idea (financial limitations, lack of proactivity, lack of incentive etc). Usually, however it’s because of the fear of it failing. And that’s okay! As crazy as this sounds, when you’re young, you are allowed to fail, and in fact I’ll go as far as to encourage it. Why? Because unless you’re managing a three million dollar hedge fund, what’s the worst that could happen? No restrictions. No limitations. The world is your oyster. Try as many different things as you can before you ‘grow up’, they will build character and shape you for the future.

Of course. I’m equally young, if not younger than you, so what do I know? I know when I see an idea, which brings me to…

Inspiration For Your Idea (Case study: PinPioneer)

“But Eric! I’ve looked around, all the good ideas have already been done” you might say. And my response would be, “How about inflatable boats with skis attached, or hats that spin on your head while shooting lasers at pedestrians?”.

In all seriousness, an exercise I like to do when brainstorming is to think of a market (i.e. software applications) and think of the craziest idea possible, and then move down the list until I get to something realistic (and legal). After I’ve compiled a small list of potential ideas, I will go online and see if there are similar products available. If so, who are my competitors, what do they charge, is it one time fee or a monthly subscription? More about doing market research here.

Though, this method might be useful to get yourself into the correct mindset, the best ideas come by understanding the market. Live, read and breath it, and you will soon see yourself finding inspiration from the smallest of things. News articles will relate to other topics in your memory, daily experiences will connect with possible solutions and what do you know.. an idea is born!

In my case, back when I started in 2006-2007, I spent the first six months reading and researching everything I could possibly find about internet marketing, making money online etc. An excellent resource for this is YouTube and any of the big online business forums/communities.

Recommended internet marketing communities:

WarriorForum (more conventional, ‘white-hat’ forms of eBusiness)
BlackHatWorld (more outside the box, ‘black-hat’ forms of eBusiness, big on automation)
WickedFire (a combination of the above two)

In fact, get integrated with the appropriate community forum for your chosen niche, and I promise that after a few months of reading discussions, your knowledge of the market would have grown exponentially.

Once you get the fundamental links down, the faster you’ll be able to find gaps in the market which you can work with. In the case of PinPioneer - Pinterest Marketing, I saw that all my competitors focused on trying to ‘mass like, mass follow, mass spam’ any content onto Pinterest which didn’t really add any long term value. Likewise they were flooded with a bunch of unnecessary features. So, instead I found it was more beneficial to both parties to create an application that was much quicker and relatively cheaper than the industry standard. This was possible because I removed all the bells & whistles present in other apps, and focused on the one thing I knew businesses needed to stay alive in the social media world. Content. Engaging content to build user relationships, and brand loyalty. Content that could be generated automatically and instantly link back to the company’s website to convert visitors into sales. All basic marketing stuff, sales funnels etc. Tons of information available on this topic at presentation websites like Slideshare.com and Scribd (along with YouTube).

As an aside, when looking for an idea there is no need to reinvent the wheel. I know it’s been said before, but some of the world’s leading products were just better adaptations of  existing items (i.e. Walkman > Zune > iPod). Point is, being creative is good but don’t try to overdo it by going ahead with something that only you think is amazing. Watch your ego!

Prioritizing what idea to proceed with

By nature, I’m a very disorganized man. I used to have hundreds of .txt files filling my desktop with scribblings of potential ideas, to-do lists, action plans etc. It was a mess! There is however, one service that has saved me and helped to make my  ’next-step’ decisions far more calculated and comprehensive. Google drive is a cloud service that links in with Google docs, and automatically syncs any documents or files you have online back to your computer (and vice versa).

I use this as a medium through which to create ‘Action Plans’. Plans made with the purpose of making you to take action. Applicable to anything from business to personal life decisions. Here is the basic structure I use:

Goal
This is a small (specific) summary of what you want to achieve (i.e. Increase sales by 150% in October, 2012)
Process
Here you list all tasks that need to be completed under each sector of your business (i.e. marketing, development, miscellaneous) in order to achieve your goal. Under every task you list, you then further list all the advantages/disadvantages associated with it. After which you move onto the next task, and repeat.  Once you finish your plan you’ll end up with a significantly clearer understanding of how to proceed.

Example:

Marketing

- Release YouTube video to engage with subscribers
Advantages:
Potential for more ‘social spread’ through sharing/liking
A way to turn viewers into website visitors and potentially customers
Disadvantages:
Requires large view count in short term to attract attention
Subscribers from different demographics, difficult to appeal to everybody

This is just a small example. Ultimately, you would create a tree which would list all tasks, sub-tasks and then the pros/cons involved with each one, and then each one after that. I know some people prefer to think about the ‘big picture’ straight away, the point at which their company is worth $100million, but I personally find it more enjoyable looking at the minutia of building something. Each building block, each stepping stone, because after all, if you miss one, the rest are more prone to cracking when the storm hits (and it always does).

So you have an idea, what next?

The Team

Possibly the hardest part in making any business sustainable is finding a good team. You need a team (or an individual) that won’t pitch you a good service to start with, and then fizzle out as you approach tedious tasks. A person who is both skilled and creative, offering ideas based on their own knowledge of the market, rather than just taking development instructions from you. And… at the same time you need somebody cost-effective that won’t cut too deep into your profits.

With the arrival of freelance services, there is so much labour to choose from that it becomes difficult separating who is actually reliable and who will blow through your cash quicker than… [insert reference to Las Vegas, Strippers and Coke). Personally, I had to go through three developers and $1500 for the Torrent Uploader app I was working on last year before I found the guy who could make it happen for $200, in a fraction of the time.

How did I find him?

After discovering a free cloned version of an app I had released, floating around the online marketing communities, I sent a message to the user who had posted it, (let’s call him John), requesting that he change it a little bit as to not infringe on my product. We got to talking, I tested his app and liked it. It was smoother, and lighter than my own. I found out some more about him, his programming experience, what language he programs in etc, and left it that.

A month passed and in the midst of trying to find a reliable developer, I remembered John had prior experience in the type of app I wanted to make, and was a part of the marketing community. So, I sent him another message and offered him some freelance work. He agreed and we decided on $12 an hour, (he’s a 16 y/o whizz kid from Italy). Since then we have worked together to release over three other applications, exceeding the $30,000 profit mark.

Now, I was lucky. You’re not always going to get a person who copied your product to agree to work with you. So, in cases like that I use a range of freelance services:

Elance (tad more expensive, but there is a greater range of labour)
Freelancer.com (more focus on development work)
Odesk (cheaper labour, more focus on consultancy/services rather than development)

Again, if you pick the wrong people these services can drain your resources so here are some tips for finding the best workers:

  • Nothing kills the growth of a business like bad communication. Find contractors who can speak English, fluently.
  • Don’t get ‘fixed price’ jobs, find and pay workers who charge hourly. The reason for this is that a fixed price job gives the contractor no incentive to work the best. Instead, they rather do less, since they are getting the same money. Typically, this will lead to a contractor cutting corners, and using workarounds which can AND will bite you in the ass later down the line, in the form of bugs and development delays. Instead, paying somebody hourly (though it may cost more in the short-term) will ensure that they do more to make sure things work.
  • Ask for the worker’s IM id (preferably Skype) and personal email address. This will help you forward things to them that need to be done quickly, and get in touch on a more personal level. It’s always good to be friends with the people that work with/for you.
  • Look for somebody in a timezone close to yours. This is self-explanatory, but if the choice is there, try to find somebody closer to you. Big time differences can really mess up plans for communication, product releases, marketing strategies etc.
  • Be clear on what you want. I can’t stress this enough, and I think all the graphic designers out there will agree. Don’t go into a project hoping the designer or developer will be able to read your mind. Make a detailed plan of what you want, how you want it to look, what message you want to convey. Use pictures, similar examples and objective points of reference. For example, don’t say, “I want this design to ‘pop’ and it should be either green, yellow or blue”. You see how that could be annoying?

Selling

So you have an idea, you’ve got a team and you’ve built a product. You’ve sat around for hours, nervously tapping away at your keyboard wondering whether or not your business will succeed and whether or not it will give you the irresistible sexual magnetism all the textbooks promised. But to find out, you need to start selling. 

First I’ll tell you about how I did it using PinPioneer as a case study, and then a little bit about general selling practices.

When dealing with software products, it’s quite common that after the initial release certain bugs are discovered and if they are major issues this can quickly setback your development, give you a bad rep, and impact your profits.

To remedy this, once the final version (release) version of the product is ready, I hold off for a week before releasing publicly. Instead, I release privately to my existing customer base via an email notifying them of the new app. Between 10%-15% of them end up purchasing  within the first week, leading to a cash influx of $1000-$2000.

However, just before sending out this email, I send another email to confirm who is still active on my list and to add value in the form of free content – helps to build trust.  This way there is a higher chance of them purchasing once I do send them a product. Furthermore, to incentivize email sales, I include an ‘exclusive discount code’ respective of the group of people I am emailing.

By waiting a week between my private and public launch, this gives me time to fix up any reported bugs or glitches that may have been missed and ensure that the public product launch goes smoothly.

Right, so you’ve waited a week, pre-sold a couple of dozen copies and corrected any reported errors. How do you ‘publicly’ launch? The answer to this question varies from person to person, but the system I use is (pretty much) as follows:

  • Create a public sales page with a sales video
  • Purposely price your product cheaper (between $10-$20 – if your model allows you to do so) and set up a 100% affiliate program – your affiliates get a 100% commission. Stick up your affiliate program on Clickbank, Commission Junction and send it along to your existing list. Wait a couple of days, and this will start building buzz.
  • Go to your community of choice (I use, BHW/WF/WickedFire/BHT) and set up a sales thread (under your real price).
  • Reduce the commission on your affiliate program
  • Offer a couple of free ‘review copies’ of your product in order to get testimonials.
  • Message the respected moderators/admins with a free copy and ask them if they can leave you a testimonial.
  • Offer ‘free content’ to the members of the community (i.e. a how-to PDF) with a reference back to your product/website.
  • Buy a couple of forum signatures in your niche. Message some respected and/or high posting users and offer them $10-$12 for 2-4 weeks of using their signature space. Place your link or banner there.
  • Continue to add value to your product by releasing a complementary video course. This would consist of either ‘how-to’ demonstrations or tips/demos of your product. These videos should be optimized for search/YouTube. Don’t underestimate the power of this, about 20% of my sales come from YouTube alone.
  • Set up an in-app advertising deal with another merchant. Go to your respective community or to Clickbank and find other people selling products in your ‘broader’ niche (i.e internet marketing). Offer them a joint venture partnership consisting of trading affiliate links inside your apps or on your websites. These recommendations convert really well.

Miscellaneous

We’re nearing the end of this attempted ’101′ post, so here are the technical sides you should know that were too boring to discuss above.

- For my sales/squeeze pages I use WordPress with one of these themes (WPSalesEngine, ProfitsTheme, OptimizePress).

- For my support desk, I use WordPress with the SupportPress theme).

- The payment gateway I use is Ejunkie but I would also recommend Plimus (better for managing affiliates) and 2Checkout. These services automatically manage payments and delivering your product.

- To add value to my customer service department, I use live chat (sometimes). I recommend Zopim for this.

And that’s it!
If you’ve enjoyed this post please like or share it using the social bar below. I offer full time consultancy services so if you want get your business online, or are struggling with any of the things mentioned above, let me know.

Keep it tight,
Eric

Short story: Iwo Jima

Back in my high school days I was required to write a short story for my English class. Inspired by The Battle of Iwo Jima, the raising of the flag and a slew of pop culture adaptations I decide to base it, well.. on the Battle of Iwo Jima. Particularly, a semi-fictional recount of the group of marines who raised the flag, and their journey through the bloodbath that was Iwo Jima.

Here’s the story.

High Hopes, and Deadly Dugouts at Iwo Jima

It was early morning on the 18th February 1945. The air was bitterly cold and the strong gusts of ocean wind made it feel that much colder. There were still a few hours left until the sun would rise, and so the mood remained sombre. A battalion of soldiers were sat waiting aboard the Missouri BB63. The large battleship was a long way away from being spacious despite a maximum holding capacity of 20,000.

“Not much longer until zero hour, men, any final words?”

“Yeah, who are we fighting Major?” asked Private First Class Keith Wells, a junior among the many others that surrounded him.

Laughter emerged from members of the company.

PFC. Keith Wells always had an act of bringing a humorous edge to any situation without the care of what others thought. It helped the members of his team forget the challenges that awaited them. And this time, it was no different because after the heaviest pre-invasion bombardment had ended it was now time for the battle of Iwo Jima to be handed over to the grunts.

So, as the battleships approached the sands of Iwo Jima (lo-jima), the first shots were fired which could only mean one thing; zero hour was finally upon them. Wells didn’t know what to expect but nor did he really care.

Like a swarm of bees, hundreds of B29’s lifted from the ships and ascended into the air. Traveling at breakneck speeds, their goal was to disarm fortified buildings and bunkers firstly on Mt.Suribachi and then the surrounding areas. Unfortunately they weren’t all that lucky because within 15 minutes, 34 planes were lost and 20 men were killed. Those who lived needed to deploy their parachutes mid flight and steer away from the oncoming shrapnel, definitely easier said than done.

Wells couldn’t comprehend whether it was the heat of the moment or whether so much time at sea had driven him insane but as the battle began, orchestral sounds could be heard over the stereos. Battlefield music played in a thundering crescendo as squads packed into gunboats and dropped from the hangar into the sea. One by one they fell, causing unrecognizable splashes in the vast ocean. The synchronization was flawless, rehearsed even. If it wasn’t for the size of everything, one could have been fooled into thinking they were in a musical of disastrous proportions.

Speeding away towards the shore, PFC. Keith Wells was in awe at the situation.

“Can you believe it? There must be over twenty thousand men out here! “

The boat propelled forward, narrowly avoiding the bullets and the shells that had fallen victim to years of political propaganda.

He didn’t have time to mourn the deceased; he didn’t have time to do anything other than storm through the black sand, trying his best to evade the hail of oncoming gun fire.

The Japanese had established over 500 blockhouses and pillboxes around the island: little igloos of rounded concrete, reinforced with steel rods to make them virtually impenetrable.

“Major!” yelled Wells over the explosion of nearby shells.
“This is a bloodbath; we need to get control of those bunkers up there! I’m willing to help” showing no hesitation in offering himself up for the team. The consequences never bothered him; instead Wells thrived under the excitement.

­­­

They made their way up the mountain, using the presence of infantry down below as a diversion. While the Japanese were occupied with blitzing through allied soldiers on the shore and thus over inflating their own confidence levels, PFC. Wells and Major. Douglas effortlessly took bunker after bunker, quickly cutting down the stopping power the Empire of the Sun had over them.

****

On the 23rd February, exactly a week after the date of invasion, Mt. Suribachi had been secured. The conflict had already taken longer than the original estimate of three days and there didn’t appear to be any sign of it slowing down. Nevertheless, team morale was glowingly high with heroically high hopes of a smooth resolution.

The soldiers began cracking jokes, wrestling and lighting cigarettes under the hot pacific sun, reassuringly carefree amidst the impending danger of enemy gunfire.

Unfortunately, the Japanese had been brewing an underground operation and the naivety of the allies fuelled their desire to retaliate early. Without warning, a group of Japanese infantry emerged from a foxhole a few hundred feet away, and in rapid succession started firing at the marines, grazing Wells’ shoulder in the process.

“Ah! I’m hit, I’m hit!” yelled Wells.

To avoid further bullet wounds, Wells fired a shot at the head of the enemy. Like a ragdoll he fell down, melting into the gravel ridden ground. Ammunition supplies were low so it was crucial that the marines made every shot count.

Gasps emanated from the other men, all clearly impressed with Wells’ new found marksmanship. Wells was delighted to earn the respect of the other marines because behind his frivolous exterior lay a deep social void that yearned to be filled.

With the recent threat firmly subdued, Wells and the team continued up the shelled slopes of Iwo Jima. However, all was far from quiet now that the team realised the Battle of Iwo Jima was not just over.

“Get ready men!  The enemy is deploying turrets up ahead,” shouted the captain.

“What! How many? asked Wells.

“One or two, about a mile ahead… our services are needed. So get into formation, Wells, you’re up front, Jimmy to the left and the rest of you scatter out.” ordered the Captain, recognizing Wells’ effectiveness as a shooter.

While they prepared for yet another confrontation, Wells couldn’t help but feel a little taken aback by what had occurred. On the one hand, he had just taken a bullet for his country but, if it had been another inch he would have become another statistic, another uniformed, standardized man to die in his prime…

So, as Wells powered through the rugged terrain of Iwo Jima, he felt submerged in his thoughts shifting back and forth from the past to the present.  An only child to a widowed mother, he was classed as an underachiever in school, and although he was never picked on, he didn’t have many close friends, maybe it was because of his constant jokes or maybe because of his obsession with the military.

In his youth, he would attempt to predict how his future would turn out. He was never biased. On some days he was a doctor, on others a violent drunk and yet at other times a brave military man who would greet fleets of women on his arrival back from war, anything to keep himself entertained.

The enemy turrets fell into view. The team instantly went into combat mode, proving that behind the jokes and jests these were a group of expertly-trained marines.

To avoid being seen the team fell into a prone position, crawling across the ground and taking cover behind boulders until they were merely a few feet away from the first bunker. An enemy soldier could be seen inside, gripping the turret with his trigger finger locked firmly in the ‘on’ position. Prior to entering the compound, the men encountered a pause to absorb the complete and utter essence of the situation they had experienced. An experience that would be discussed, dissected and retold in history books for years to come, a story without pretense or falsification at its core, but instead magnificent valor shared between the men involved. The squad stormed inside, creating a whirlwind of bullets and debris as they gained control of the turret. This was the final straw and they knew damn well they had to inflict as much damage as humanely possible. Blast after blast, pieces of the bunker broke away. The marines now had to stay in the fixed position, or risk getting hit.

The roar of aircraft engines could be heard in the distance

“Airstrike, Incoming! Get down”

Wells stuck his hand into the pocket of his armour jacket and retrieved a flask of whisky he had been saving for difficult times during the war.

Between shouting profanities and evading mortar shells, Wells turned around to see a flock of Nakajima Ki-27’s flying overhead, their machine guns scattering 7.7mm bullets across the battlefield. Miraculously, the bombs were not released but instead the planes continued onwards.

“Wait. Wait. They are turning around! Ah shit” reported PFC. John Keith Wells.

From 3000 feet there was still a chance the unguided rockets would miss the marines, but at this point wherever they did land, the same outcome would result. Locked in a freeze frame of deadly gunfire, the team retreated into the back of the bunker put down their firearms, found some cards and shared around the flask of whisky. Here was a group of war-torn men who were trained to do nothing else other than defend their country, playing cards and reminiscing. It was indeed a moment of youthful innocence, a moment of purity, caught in a rather impure situation. The planes started approaching the marines and the bombs were released. One after another they fell, each one coming closer and closer to the bunker.

“Oh well, we had a good run guys” joked Wells, standing up to take a look at the incoming aircraft.

“Wait! You see that? Quick, quick!” yelled Keith Wells, noticing something about the planes.

“Those aren’t Ki-27’s! They are P40’s. Look at the wings, they’re friendly’s!”

It is said that smiling at death is a man’s greatest honour and if nothing else, the marines sure were honourable. Sticking to their formation, in a funny sort of way they placed their arms around one another and welcomed the oncoming planes. The ground shattered violently and what was left of the bunker went up in a pirouette of fragmented smoke, falling rhythmically in tune with fading sounds of distant gunfire…

Words: 1645

 

3 Companies That Have Landed On My Hit List

Now I don’t hold grudges but there comes a point where a company gives such little shit about you that you start getting irritated. In fact, as of late I have given up believing that businesses will actually deliver/call at arranged times. If it’s my day and I manage to get my payment, parcel, pizza when scheduled THEN I am surprised, otherwise I plan around the delay.

In any case, here are three companies and three reasons why I will never use them again.

KFC

Back when I reached the legal age to get a job (14.9 years in Australia), I was constantly being nagged by my mom to get my ass out of the house and find a part time job. After all it was what the other kids were doing. Realistically though, I was 14. I had just gotten my first glimpse of  boobies and all I wanted to do was skateboard and play skateboarding games on my Playstation.

Eventually, after a couple hundred arguments I succumbed to the pressure and applied for a clearly, prosperous career at the KFC down the road.

Satan’s lair

What followed next was a lengthy interview with a woman who obviously cared too much about her job. I’m not sure if she was just looking for young blood or my boyish charm had taken over but I was invited back for a ‘practice hour’ which was supposed to test my skills in mopping floors, frying chicken and other fast food tasks (i.e. juggling molten-hot potatoes). Once the deadly grilling was over I was told that I got the job and celebratory cheers ensued from the rest of the staff. I had become a man.

The catch was that I would be called within the week and informed of my starting time and hours.

It’s 5 years later and I’m still waiting for that call…

The DMV/RTA

The ungodly waiting times and stupid tellers aside my grudge isn’t with one specific RTA/DMV but the system as a whole, at least in Australia.  You see, getting my driving license has been one belated process after another. At this point, I’m about 3 years overdue. Coming from the UK, my English license was not accepted in Sydney because of the short length of time it was held and getting a straight answer from somebody thus far has proven difficult.

To cut a long story short, after a couple weeks worth of inquiries I was told I needed to retake both my theory test and driving test. Lame, but fine I thought I’ll get this over with and buy a sports car (which isn’t permitted in the UK for young drivers due to insurance). It would have been worth it. I passed the theory test without much trouble, and went ahead with the driving test. Admittedly, it was a little sloppy but still well above what is required of a driving test. Little did I know, the rules are a little different here (though nobody follows them) for indicating out of roundabouts.

Apparently, and I still dispute this today, when crossing a roundabout/rotary you need to indicate left.  I’ve seen maybe five cars do this in the last month, and it’s by no means enforced by traffic police etc.

I did that twice in the test, and bang bang bang it was game over. No big deal you say? Just retake the test and indicate. The rules state I need to wait another year and go through the entire learning process again with loser plates on (L plates).

So if you see me hiking through the rain don’t be afraid to give me a ride!

Hillside (Local club)

There isn’t much to do where I currently reside, so people flock to the nearest club every Friday and Saturday. About a month ago I decided to see what all the buzz was about, drink my troubles away and whatnot. Needless to say, they weren’t letting anybody in by the time I got there (around 11pm), so instead I wandered around the nearby shops and went to Mcdonalds to enjoy a succulent quarter pounder.

Having devoured the burger at superhuman speeds, I went back to get a status report, still a no – go. So I go to the bus bay to see what’s happening there (nothing is happening). There is one girl sitting at the bus stop, after a couple of minutes I decide to engage in conversation with some bullshit bus question. She seems nice enough, we chat, I tell a few jokes and then her friends pick her up by car. Didn’t bother drawing for a number…

Finally, at about 12:30am I went back and spoke to a few friends who were coming out (the club, not the closet).

It’s Fort Knox, with alcohol!

At about 12:45am I was finally let in, bought two beers and wanted to go onto the balcony overlooking the city to chill for a bit and reminisce, which was the plan all along. Of course by this point, the security guard doesn’t let me passed because it’s closed. I position myself in the middle of the dance floor, suck on my beer and quietly laugh at my bad luck.

That’s fair, just a stroke of bad luck right? Try again another day. Well out of the ten times that I have attempted to get in, I’ve been let in about twice. Now it’s personal, assholes.


Be the first to know when shit hits the fan by following me on Twitter

Meets and Greets at Castle Towers

Ever since my three year hiatus in London finished and I arrived back to Sydney, my mood has been rather apathetic. Apart from a few new construction sites everything is essentially the same down here. The public transport system still sucks, it is still ridiculously hot and there is still a collection of ungodly creatures just waiting to bite you in the ass.

Same ol’ Same ol’. I can live with that.

What I can’t live with however is the general boredom, because with a population of only five million, Sydney has almost three times less people than London, which is fine.. for some but I enjoy the metropolitan lifestyle. I enjoy the sound of horns and sirens blaring down the street and I enjoy the hustle and bustle of city life.

In any case, what adds to the feeling of senselessness is the fact that everyone my age is either at university, or working full time which really limits the amount of ‘social’ time available. Fortunately (or unfortunately), since I work from home and only start university in March of 2012 I have about another six months to blow. And seeing as blow isn’t readily available I’m left with trying to find things to fill my time.

Having formed a rather fucked up sleeping pattern (it’s 3am right now) I end waking up at noon, responding to a couple dozen morning emails, processing sales and then making my way to Castle Towers for a 3pm brunch and coffee (why coffee is great). If you are not familiar with the suburb of Castle Hill (which unless you know me personally, will be all of you) it is your typical middle class suburb with a mall, a couple of bars and a library all placed on a big hill. Castle Towers was the local shopping center where I essentially spent the majority of my prepubescent years, skating and causing a general ruckus with buddies. T’was great, back in the day when I had nothing to compare it to.

But, I digress… this isn’t supposed to be a tale of woe.

Instead, I find myself killing time by mingling with strangers in town, using basic approaches ranging from, “Hello, do you have the time?” to ones with a more questionable back story, “I am running a fundraiser for my broken set of golf clubs, they fell out of my boot and I want to buy some new ones. Be a champ and spare me $1200, in exchange I’ll give you this semi-nude photo of Anne Hathaway to stick on your wall.

Deal?”

Needless to say, the conversation doesn’t really extend further than that.

But yesterday, after seeing a set of girls in deep discussion about the economy (really, the amount of money they spent on cosmetics) I found myself wanting to try something a little bit different.  Below is a transcript of the events that followed:

*Approaching their table*

“Hi girls, my name is Enrique and err.. I need your help”

“Um. OK. With what?”

*Shifting to sit down*

“Here’s the thing. I’m looking to get something special for my girlfriend.  You know make her feel like a queen and smother her with gooey emotions.”

“Did you say… smother?”

“Well you know, smother, suffocate it’s all the same.  A general reflection of compassion is what I mean.”

(Disclaimer: The author has no desire to smother and/or suffocate any woman, be it a girlfriend, ex-wife or that bitch Nicole..)

“Oh, that’s nice. What’s the occasion, is it her birthday or something?”

“Err… she might tell it differently but after ’accidentally‘ hitting her dog with my car, she’s been distant to me ever since.”

*Girls nervously laugh, unsure as to whether I am kidding or not*

“No no, I’m serious and I need your womanly expertise. I’m dying here! You seem like the types who have had gifts bought for them more than once.”

*They blush*

“What would be most suited (in your opinion) to dealing with a dead canine? Some jewelery, designer sunglasses? Or wait, how about some good, straight up lovin’? Will that do the trick?

*The girls glance at one another, clearly visualizing the possibilities*

“That depends on how good the loving is, hehe. Diamonds?”

“It’s a lot like drag race. Quick, loud and usually leaves the driver sore afterwards.”

“Stick with diamonds.”

“Gotcha, well thanks. See you l-”

“Ooh, Vicky. Remember that scene from 10 Things I Hate About You, with the song and Heath Ledger, and the dancing and.. like when he sings in front of the entire school. That was adorable!”

“Oh my god, I was JUST thinking the exact same thing! Isn’t it crazy how we are totally in sync? He was like so cute in that film!”

*Mindless bickering pursues for what seems like 20 minutes* 

“Do that, Enrique!”

“Yeah, do that!”

“Gotcha, so like serenade her with a Mariachi band? I’ll see if Antonio Banderas is offering private performances.”

“Heh.  Oh my GOD, Becky! He was soooo good in that film. What was it called? The one with the guitar.”

“Oh, um. Hm.. the guitar man?” replies Becky.

“No no, that wasn’t it, was it? He was playing like the guy, you know, the guy who kills the bad guy with the tattoo…”





Find out more info by following me on Twitter. Otherwise, I will find you and smother you with love until you do.